WORKING WITH SENSE. EARNING WITH SENSE. SPENDING WITH SENSE. SOCIAL ENTREPRENEURSHIP MAKES MORE SENSE.
Trusted suppliers, locally operating services and stores, respect for health and healthy food, and social sensitivity – these are the values that have recently become more pronounced in the attitudes of many consumers. It seems that the coronavirus pandemic has initiated a process of change in the behavior and habits of Poles.
We’ve paused for a while. We now value experiences, real contact with people, and health care more, followed by the desire for new products or services. Does this trend have a chance to last longer? Do social business and the values associated with it have a chance to become more widespread than before? We believe so – and that’s why we’re joining the #MożnaInaczej campaign, promoting new consumer habits. Differently, or how? Socially. Responsibly. Locally. An April 2020 study by the Experience Institute shows that the temporary unavailability of shopping and services has made many people realize that the world of simple consumption, unlimited possessions, and constant buying is empty, perhaps even futile. The period of isolation has reminded us what is truly important. There is a noticeable trend of returning to values based on close relationships with others, attachment to the local environment, and care for its development. These values perfectly define what is called social entrepreneurship. Now is the perfect time to change our shopping habits. Our daily choices truly shape reality.
In March of this year, just before the outbreak of the pandemic, we launched the #WłaśniePoTo campaign, promoting social entrepreneurship. The current #Możnadanie campaign is a continuation of this approach. An approach that prioritizes people, their surroundings, honesty, and meaningful work—not just profit.
So, explore and use Spacerownik – a knowledge base about socially responsible businesses: https://www.ekonsument.pl/spacerownik/. Our social enterprises supported by https://mowes.pl/ are listed there, as are others operating throughout Poland.
Watch the promotional video: https://www.facebook.com/TurkusowyKlub/videos/291422342055243/
More about the campaign on the morning edition of the “Breakfast in Time” radio show: https://audycje.tokfm.pl/podcast/91604,-Mozna-inaczej-czyli-jak-beda-wygladaly-zakupy-po-pandemii and at https://turkusowyklub.pl/
